The Problem
Patient enquiries arrived from forms, calls, and ads across several clinic locations. Follow-up depended on staff remembering, and each location handled leads differently.
What We Built
- Pipelines per clinic with shared stage definitions
- Lead routing to the right location and staff member
- Automated SMS and email follow-up after each enquiry
- Appointment confirmations and reminders
- Custom workflows for recurring CRM tasks
Workflow
- 01Form, call, or ad lead
- 02Routed to the right clinic
- 03Instant SMS and email
- 04Appointment booked
- 05Reminders sent
- 06Pipeline updated
Result
- Automated first response on every enquiry
- Centralized lead management across locations
- Reduced manual follow-up for staff
- Automated appointment confirmations and reminders
The clinics moved from ad-hoc follow-up to one consistent process, and the automation has been maintained and extended as new needs came up.